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BUSINESS MONOPOLY CROSSOWNERSHIP AND QUEST FOR MEDIA MANAGEMENT IN PAKISTAN

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15 Pages : 167-175

http://dx.doi.org/10.31703/ger.2023(VIII-I).15      10.31703/ger.2023(VIII-I).15      Published : Mar 2023

Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan

Abstract

    The current study critically analyzed the existing state of consolidated media in Pakistan, its business models and its role in society. Consistent with the scholarly work, the study discussed that the five most influential media companies in Pakistan are less democratic, more professionalized and institutionalized which obstruct the free flow of ideas in the marketplace by ignoring alternative perspectives. The Pakistan Electronic Media Regulatory Authority (PEMRA) was mandated to ensure an equitable, pluralistic and diversified media system but it failed to deliver in the face of the corporate media sector. The present research also called for a more localized and less institutionalized media system in Pakistan to accommodate the concerns of all ethnicities and communities which will help in bringing more social cohesion and integration as compared to the existing media system which is alienating periphery and promoting bland consumerism.

    Business Monopoly, Cross-Ownership, Media Management, PEMRA

    (1) Syed Inam ur Rahman
    Assistant Professor/Incharge, Department of Media and Communication Studies (DMCS), International Islamic University, Islamabad, Pakistan.
    (2) Muhammad Asghar
    PhD Scholar, Faculty of Management Sciences, Department of Business Administration, International Islamic University, Islamabad, Pakistan.
    (3) Nauman Sial
    Research Associate, Department of Media and Communication Studies (DMCS), International Islamic University Islamabad, Pakistan.
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Cite this article

APA

    APA : Rahman, S. I. u., Asghar, M., & Sial, N. (2023). Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan. Global Economics Review, VIII(I), 167-175. https://doi.org/10.31703/ger.2023(VIII-I).15

CHICAGO

    CHICAGO : Rahman, Syed Inam ur, Muhammad Asghar, and Nauman Sial. 2023. "Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan." Global Economics Review, VIII (I): 167-175 doi: 10.31703/ger.2023(VIII-I).15

HARVARD

    HARVARD : RAHMAN, S. I. U., ASGHAR, M. & SIAL, N. 2023. Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan. Global Economics Review, VIII, 167-175.

MHRA

    MHRA : Rahman, Syed Inam ur, Muhammad Asghar, and Nauman Sial. 2023. "Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan." Global Economics Review, VIII: 167-175

MLA

    MLA : Rahman, Syed Inam ur, Muhammad Asghar, and Nauman Sial. "Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan." Global Economics Review, VIII.I (2023): 167-175 Print.

OXFORD

    OXFORD : Rahman, Syed Inam ur, Asghar, Muhammad, and Sial, Nauman (2023), "Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan", Global Economics Review, VIII (I), 167-175

TURABIAN

    TURABIAN : Rahman, Syed Inam ur, Muhammad Asghar, and Nauman Sial. "Business Monopoly, Cross-Ownership and Quest for Media Management in Pakistan." Global Economics Review VIII, no. I (2023): 167-175. https://doi.org/10.31703/ger.2023(VIII-I).15