ARTICLE

ISLAMIC HOSPITALITY IN PAKISTANI HOTELS IDENTIFYING THE PRODUCT AND SERVICES

  1. HOME
  2. ARTICLE

06 Pages : 60-70

http://dx.doi.org/10.31703/ger.2019(IV-IV).06      10.31703/ger.2019(IV-IV).06      Published : Dec 2019

Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services

Abstract

    Hotel industry in Pakistan is still in the development stages, the laws and regulations are first formulated 40 years ago, need to be updated and enforced. The changes in the hospitality industry is rapidly evolving and recently Muslim tourism ecosystem is adopted in many Muslim and non-Muslim countries. This adaptation must be according to the market trends, hotelier acceptance and aligned to OIC directives. The data was collected from 202 TTH experts to analyze the awareness, attitude and acceptance of the concept of Islamic hotel in Pakistan. The idea of Islamic hotel was acknowledged by the experts during the current studies in Pakistan but needs further awareness at industry level to understand the product and services of this new niche market. The experts also analyzed “25”, categorized in to three priority level as mandatory, optional and add-on for the potential Islamic hotels in Pakistan.

    Islamicity, Islamic Hotel, Niche Market, Priority Items, Halalicity

    (1) Mohammad Alam
    PhD Scholar, Department of Archaeology, Hazara University Mansehra, KP, Pakistan.
    (2) Shakir Ullah
    Associate Professor, Department of Archaeology, Hazara University Mansehra, KP, Pakistan.
    (3) Zia Ullah
    Assistant Professor, Department of Tourism and Hospitality, Abdul Wali Khan University Mardan, KP, Pakistan.
Fulltext PDF

References

  • Abdul Razak, N. H. (2018). Malaysian Accommodation Providers‘ Understanding of Halal Hospitality. (PhD Final Thesis), University of Canterbury 2018.
  • Alam, M. (2005). Swat Valley Past Future & Prospects. Mingora Swat Pakistan: Shoaib Sons Publishers & Book Sellers
  • Alam, M. (2014). Decline & Revival of lodging Industry in Sway valley; Economic review 2006-2012. (MPhil Thesis),
  • Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
  • Battour, M., Ismail, M. N., & Battor, M. (2011). The Impact of destination attributes on Muslim tourist's choice. International Journal of tourism research, 13(6), 527-540.
  • Brotherton, B. (2012). International hospitality industry: Routledge.
  • Bukhari, S. F. H., Woodside, F. M., Hassan, R. S., Latif, A., Hussain, Saima Mazhar, & Waqas. (2019). Is religiosity an important consideration in Muslim consumer behavior: Exploratory study in the context of western imported food in Pakistan. Journal of Islamic Marketing, 1288-1307.
  • Douglass, S. L., & Shaikh, M. A. (2004). Defining Islamic Education: Differentiation and Applications. Current Issues in Comparative Education, 7(1), 5-18.
  • Farhana, M. (2012). Brand elements lead to brand equity: Differentiate or die. Information management business review, 4(4), 223-233.
  • Fatema, M., Bhuiyan, F. A., & Bhuiyan, M. (2013). Sharia Compliance in Building Identified Islamic Brands. EJBM-Special Issue: Islamic Management and Business 5(11), 10-15.
  • Guzman, F. (2005). A brand building literature review. The ICFAI Journal of Brand Management, 2(3), 30-48
  • Heo, J. K., Jogaratnam, G., & Buchanan, P. (2004). Customer-focused adaptation in New York City hotels: exploring the perceptions of Japanese and Korean travelers. International Journal of Hospitality Management, 23(1), 39-53.
  • Khalek, A. A. (2014). Young consumers' attitude towards halal food outlets and JAKIM's halal certification in Malaysia. Procedia-Social Behavioral Sciences, 121(1), 26-34.
  • King, C. A. (1995). What is hospitality? International Journal of Hospitality Management, 14(3-4), 219-234.
  • Lock, S. (2019). Global hotel industry market size 2014-2018. Retrieved 1-3-2020 https://www.statista.com/statistics/247264/total-revenue-of-the-global-hotelindustry/
  • Martin, R. C. (2016). Encyclopedia of Islam and the Muslim World: Macmillan Reference USA, a part of Gale, Cengage Learning
  • Mohanty, P. (2008). Hotel Industry and tourism in India. new Dehli: APH Publishing
  • Nasir, C. M. (2011). Contextualizing Peace in Islamic Traditions: Challenging Cultural Hegemony. Peace Education & Social Juctice, 5(3), 320-352.
  • Öresland, S., Lutzén, K., Norberg, A., Rasmussen, B. H., & Määttä, S. (2013). Nurses as 'guests'-a study of a concept in light of Jacques Derrida's philosophy of hospitality. Nursing Philosophy, 14(2), 117-126.
  • Razalli, M. R., Abdullah, S., & Hassan, M. G. (2012). Developing a model for Islamic hotels: Evaluating opportunities and challenges. International Conference on Knowledge, Culture and Society 2012 (ICKCS 2012), 1-5.
  • Razalli, M. R., Ismail, R. M., & Yaacob, N. A. (2015). SIHAT: an assessment tool for Shariah-compliant hotel operations. International Journal of Islamic Marketing and Branding, 1(1), 55. doi:10.1504/ijimb.2015.068152
  • Salkind, N. J. (2010). Encyclopedia of Research Design (Vol. 1). Thousand Oaks, California: Sage.
  • Salleh, N. Z. M., Hamid, A. B. A., Hashim, N. H., & Omain, S. Z. (2014). The Practice of Shariah-Compliant Hotel in Malaysia. International Journal of Trade, Economics and Finance, 26-30. doi:10.7763/ijtef.2014.v5.335
  • Samori, Z., & Rahman, F. A. (2013). Towards the formation of Shariah compliant hotel in Malaysia: an exploratory study on its opportunities and challenges. Paper presented at the WEI International Academic Conference Proceedings, Istanbul, Turkey.
  • Slattery, P. (2002). Finding the Hospitality Industry. Journal of Hospitality, Leisure, Sport Tourism Education, 1(1), 19-28.
  • Temporal, P. (2011). Islamic branding and marketing: Creating a global Islamic business: John Wiley & Sons.
  • Weidenfeld, A. R., Amos S (2008). Religious needs in the tourism industry. Anatolia, 19(2), 357-361.
  • Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand? Journal of Islamic Marketing, 1(2), 107-123.
  • Wood, R. C. (1994). Hotel culture and social control. Annals of Tourism Research, 21(1), 65-80.

Cite this article

APA

CHICAGO

    CHICAGO : Alam, Mohammad, Shakir Ullah, and Zia Ullah. 2019. "Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services." Global Economics Review, IV (IV): 60-70 doi: 10.31703/ger.2019(IV-IV).06

HARVARD

    HARVARD : ALAM, M., ULLAH, S. & ULLAH, Z. 2019. Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services. Global Economics Review, IV, 60-70.

MHRA

    MHRA : Alam, Mohammad, Shakir Ullah, and Zia Ullah. 2019. "Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services." Global Economics Review, IV: 60-70

MLA

    MLA : Alam, Mohammad, Shakir Ullah, and Zia Ullah. "Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services." Global Economics Review, IV.IV (2019): 60-70 Print.

OXFORD

    OXFORD : Alam, Mohammad, Ullah, Shakir, and Ullah, Zia (2019), "Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services", Global Economics Review, IV (IV), 60-70

TURABIAN

    TURABIAN : Alam, Mohammad, Shakir Ullah, and Zia Ullah. "Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services." Global Economics Review IV, no. IV (2019): 60-70. https://doi.org/10.31703/ger.2019(IV-IV).06