REINFORCING RISK PERCEPTION TO INDUCE EXERCISE INTENTION ROLE OF SYSTEMATIC INTERACTION FROM SOCIAL MARKETING PERSPECTIVES

http://dx.doi.org/10.31703/ger.2019(IV-II).03      10.31703/ger.2019(IV-II).03      Published : Jun 2019
Authored by : FarooqAhmad , MuhammadNawazQaisar , SyedAli RazaHamid

03 Pages : 24-38

References

  • Ahmad, F., Khan, M. K. N., & Hassan, S. (2018). Fear Appeals Reinforcement in Social Marketing and Inducement of Behavioral Change. Global Social Sciences Review, 3(2), 321-344.
  • Arthur, D., & Quester, P. (2004). Who's afraid of that ad? Applying segmentation to the protection motivation model. Psychology & Marketing, 21(9), 671-696
  • Avdeenko, A., & Gilligan, M. J. (2014). International interventions to build social capital: evidence from a field experiment in Sudan. The World Bank.
  • Brewer, N. T., Chapman, G. B., Gibbons, F. X., Gerrard, M., McCaul, K. D., & Weinstein, N. D. (2007). Meta-analysis of the relationship between risk perception and health behavior: the example of vaccination. Health psychology, 26(2), 136.
  • Burns, B., & Bargal, D. (2017). Kurt Lewin: 70 years on. Journal of Change Management, 17(2), 91-100.
  • Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological bulletin, 56(2), 81.
  • Courneya, K. S., & Hellsten, L. A. (2001). Cancer prevention as a source of exercise motivation: An experimental test using protection motivation theory. Psychology, Health & Medicine, 6(1), 59-64.
  • Feigenberg, B., Field, E., & Pande, R. (2013). The economic returns to social interaction: Experimental evidence from microfinance. Review of Economic Studies, 80(4), 1459-1483.
  • Festinger, L. (1954). A theory of social comparison processes. Human relations, 7(2), 117- 140
  • Festinger, L. (1962). A theory of cognitive dissonance (Vol. 2). Stanford university press.
  • Fishbein, M., &Ajzen, I. (1975). Belief, attitude, intention and behavior : An introduction to theory and research , Addison-Wesley, Reading, MA.
  • Floyd, D. L., Prentice-Dunn, S., & Rogers, R. W. (2000). A meta-analysis of research on protection motivation theory. Journal of applied social psychology, 30(2), 407- 429.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Gautam, A., Bhatta, D. N., & Aryal, U. R. (2015). Diabetes related health knowledge, attitude and practice among diabetic patients in Nepal. BMC endocrine disorders, 15(1), 25.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis. Uppersaddle River. Multivariate Data Analysis (5th ed.) Upper Saddle River
  • Hair, J. F., Henseler, J., Dijkstra, T. K., &Sarstedt, M. (2014). Common beliefs and reality about partial least squares: Comments on Rönkkö and Evermann.
  • Hair, J. F., Ringle, C. M., &Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
  • Hair, J. F., Sarstedt, M., Pieper, T. M., &Ringle, C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long Range Planning, 45(5-6), 320-340
  • Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414-433.
  • Hsu, W., Chiang, C., & Yang, S. (2014). The effect of individual factors on health behavior s among college students: the mediating effects of eHealth literacy. Journal of medical Internet research, 16(12), e287. doi:10.2196/jmir.3542
  • Khan. K. N. (2005). Social marketing: Group Dynamics as a Strategic Tool for Social Marketing (Doctoral dissertation, Hamdard University).
  • Khan. K. N. (2014). Social Marketing Strategic Tool to Promote Patient Care: Rhetoric and Reality. American Journal of Pharmacological Sciences, 2(5B), 23-24.
  • Lambrechts, F. J., Bouwen, R., Grieten, S., Huybrechts, J. P., & Schein, E. H. (2011). Learning to help through humble inquiry and implications for management research, practice, and education: An interview with Edgar H. Schein. Academy of Management Learning & Education, 10(1), 131-147.
  • Leventhal, H. (1970). Findings and theory in the study of fear communications. Advances in Experimental Social Psychology, 5, 119-186
  • Lewin, K. (1947). Frontiers in group dynamics: II. Channels of group life; social planning and action research. Human relations, 1(2), 143-153.
  • Mansuri, G., & Rao, V. (2012). Localizing development: Does participation work?. The World Bank.
  • Marcus, B. H., Rakowski, W., & Rossi, J. S. (1992). Assessing motivational readiness and decision making for exercise. Health psychology, 11(4), 257.
  • NCRisk Factor Collaboration. (2016). Trends in adult body-mass index in 200 countries from 1975 to 2014: a pooled analysis of 1698 population-based measurement studies with 19' 2 million participants. The Lancet, 387(10026), 1377-1396
  • Peter, J. P., & Churchill Jr, G. A. (1986). Relationships among research design choices and psychometric properties of rating scales: A meta-analysis. Journal of Marketing Research, 23(1), 1-10.
  • Popova, L., Owusu, D., Weaver, S. R., Kemp, C. B., Mertz, C. K., Pechacek, T. F., & Slovic, P. (2018). Affect, risk perception, and the use of cigarettes and ecigarettes: a population study of US adults. BMC public health, 18(1), 395.
  • Prochaska, J. O., & DiClemente, C. C. (1992). Stages of change in the modification of problem behaviors. Progress in behavior modification, 28, 183-218
  • Qaisar, M. N. & Malik, N. T. (2015). Determinants of Employee Health and Happiness: a Wellness Perceptive from Islamic and General Point of View at Public Sector Organizations in Islamic Republic of Pakistan. Al-Idah, 31(2), 84-103
  • Qaisar, M. N., Mariam, S., & Ahmad, F. (2018). Employee Wellness as Predictor of Productivity from Public Sector Management Perspectives: Conditional Process Analysis. NUML International Journal of Business & Management, 13(2), 104- 116
  • Rattray, J., & Jones, M. C. (2007). Essential elements of questionnaire design and development. Journal of clinical nursing, 16(2), 234-243.
  • Rogers, R. W. (1983). Cognitive and psychological processes in fear appeals and attitude change: A revised theory of protection motivation. Social psychophysiology: A sourcebook, 153-176.
  • Rosenstock, I. M. (1974). Historical origins of the health belief model. Health Education Monographs, 15, 328 -335.
  • Schein, E. (2003). DEC is dead, long live DEC: Lessons on innovation, technology, and the business gene. San Fran-cisco: Berrett-Koehler.
  • Slovic, P. (1987). Perception of risk. Science, 236(4799), 280-285.
  • Slovic, P. (1992). Perception of risk: Reflections on the psychometric paradigm. In S. Krimsky& D. Godling (Eds.), Social theories of risk (pp. 117-152). Wesport, CT: Praeger
  • Stidsen, B., & Schutte, T. F. (1972). Marketing as a communication system: the marketing concept revisited. Journal of Marketing, 36(4), 22-27.
  • Tomasello, M. (2014). A natural history of human thinking. Harvard University Press.
  • USDA, N. (2012). USDA MyPlate partners announce What's on My Plate. Day. Available online at:

Cite this article

APA

    APA : Ahmad, F., Qaisar, M. N., & Hamid, S. A. R. (2019). Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives. Global Economics Review, IV(II), 24-38. https://doi.org/10.31703/ger.2019(IV-II).03

CHICAGO

    CHICAGO : Ahmad, Farooq, Muhammad Nawaz Qaisar, and Syed Ali Raza Hamid. 2019. "Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives." Global Economics Review, IV (II): 24-38 doi: 10.31703/ger.2019(IV-II).03

HARVARD

    HARVARD : AHMAD, F., QAISAR, M. N. & HAMID, S. A. R. 2019. Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives. Global Economics Review, IV, 24-38.

MHRA

    MHRA : Ahmad, Farooq, Muhammad Nawaz Qaisar, and Syed Ali Raza Hamid. 2019. "Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives." Global Economics Review, IV: 24-38

MLA

    MLA : Ahmad, Farooq, Muhammad Nawaz Qaisar, and Syed Ali Raza Hamid. "Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives." Global Economics Review, IV.II (2019): 24-38 Print.

OXFORD

    OXFORD : Ahmad, Farooq, Qaisar, Muhammad Nawaz, and Hamid, Syed Ali Raza (2019), "Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives", Global Economics Review, IV (II), 24-38

TURABIAN

    TURABIAN : Ahmad, Farooq, Muhammad Nawaz Qaisar, and Syed Ali Raza Hamid. "Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives." Global Economics Review IV, no. II (2019): 24-38. https://doi.org/10.31703/ger.2019(IV-II).03