ARTICLE

ATTRIBUTES WHICH IMPROVE THE EMPLOYER BRAND OF PRIVATE UNIVERSITIES IN AFGHANISTAN AN INSTRUMENTALSYMBOLIC PERSPECTIVE

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02 Pages : 18-32

http://dx.doi.org/10.31703/ger.2022(VII-IV).02      10.31703/ger.2022(VII-IV).02      Published : Dec 2022

Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective

Abstract

    Employer brand has become a topic of concern for scholars and policymakers recently. The primary aim of this study is to unveil attributes that constitute a higher education institution as an employer brand. The study at hand is a qualitative inquiry designed to unveil an employer brand's instrumental and symbolic components. This study was conducted in the context of private universities in the eastern zone of Afghanistan. Data was collected from the faculty members of seven private universities by conducting semi-structured interviews and focus group discussions of lecturers working in various departments of the selected institutions. Thematic analysis was performed using NVivo-12 for data analysis. The findings revealed eight instrumental or job-related and eight symbolic or trait-related themes perceived to represent a university as an employer brand. Moreover, the study offers recommendations for university administration and human resource officials engaged in policy formulation.

    Attributes, Employer Brand, Instrumental-Symbolic, Private Universities

    (1) Abid Momand
    PhD Scholar, Institute of Administrative Sciences, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Aisha Rizwan
    Assistant Professor, Institute of Administrative Sciences, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Tayyeb Ali
    Assistant Professor, Institute of Administrative Sciences, University of the Punjab, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Momand, A., Rizwan, A., & Ali, T. (2022). Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective. Global Economics Review, VII(IV), 18-32 . https://doi.org/10.31703/ger.2022(VII-IV).02

CHICAGO

    CHICAGO : Momand, Abid, Aisha Rizwan, and Tayyeb Ali. 2022. "Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective." Global Economics Review, VII (IV): 18-32 doi: 10.31703/ger.2022(VII-IV).02

HARVARD

    HARVARD : MOMAND, A., RIZWAN, A. & ALI, T. 2022. Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective. Global Economics Review, VII, 18-32 .

MHRA

    MHRA : Momand, Abid, Aisha Rizwan, and Tayyeb Ali. 2022. "Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective." Global Economics Review, VII: 18-32

MLA

    MLA : Momand, Abid, Aisha Rizwan, and Tayyeb Ali. "Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective." Global Economics Review, VII.IV (2022): 18-32 Print.

OXFORD

    OXFORD : Momand, Abid, Rizwan, Aisha, and Ali, Tayyeb (2022), "Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective", Global Economics Review, VII (IV), 18-32

TURABIAN

    TURABIAN : Momand, Abid, Aisha Rizwan, and Tayyeb Ali. "Attributes which Improve the Employer Brand of Private Universities in Afghanistan: An Instrumental-Symbolic Perspective." Global Economics Review VII, no. IV (2022): 18-32 . https://doi.org/10.31703/ger.2022(VII-IV).02