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GREENING THE BOTTOM LINE INVESTIGATING THE INFLUENCE OF GREEN MANAGEMENT INNOVATION ON FIRM FINANCIAL PERFORMANCE IN THE PAKISTANI MANUFACTURING SECTOR

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22 Pages : 291-306

http://dx.doi.org/10.31703/ger.2023(VIII-II).22      10.31703/ger.2023(VIII-II).22      Published : Jun 2023

Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector

Abstract

    Due to growing worldwide industrial apprehension, adopting green innovation ` essential in addressing environmental issues. Current study investigates the impact of green management innovation (GMgt) on firm financial performance (FPP). In addition, this study examines the mediating effect of green process innovation (GPrcI) and green product innovation (GPdI) between GMgt and FPP. Data were analyzed through SPSS and AMOS. Based on a sample of 307 top and middle level employees in the Pakistani manufacturing industry. The results revealed that GMgtI has a significant impact on FFP. Second, GPrcI significantly mediates the relationship between GMgtI and FPP. Third, GpdI insignificantly mediates the relationship between GMgtI and FFP. The results also showed that green image significantly moderates the relationship between GPrcI, GPdI and FPP. Finally, the study provides implications for manufacturing firms interested in implementing green innovation practices.

    Green Management Innovation, Green Technology Innovation, Firm’s Financial Performance, Manufacturing Sector, Pakistan

    (1) Hafiz Ahmad Ashraf
    Lecturer, Department of Business Administration, University of Central Punjab, Gujranwala Campus, Punjab, Pakistan.
    (2) Javed Iqbal
    Department of Business Administration, Bahria University Lahore Campus, Lahore, Punjab, Pakistan.
    (3) Waseem Anjum
    PhD Scholar, Department of Computer Sciences, University of Sialkot, Punjab, Pakistan..
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Cite this article

APA

    APA : Ashraf, H. A., Iqbal, J., & Anjum, W. (2023). Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector. Global Economics Review, VIII(II), 291-306. https://doi.org/10.31703/ger.2023(VIII-II).22

CHICAGO

    CHICAGO : Ashraf, Hafiz Ahmad, Javed Iqbal, and Waseem Anjum. 2023. "Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector." Global Economics Review, VIII (II): 291-306 doi: 10.31703/ger.2023(VIII-II).22

HARVARD

    HARVARD : ASHRAF, H. A., IQBAL, J. & ANJUM, W. 2023. Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector. Global Economics Review, VIII, 291-306.

MHRA

    MHRA : Ashraf, Hafiz Ahmad, Javed Iqbal, and Waseem Anjum. 2023. "Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector." Global Economics Review, VIII: 291-306

MLA

    MLA : Ashraf, Hafiz Ahmad, Javed Iqbal, and Waseem Anjum. "Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector." Global Economics Review, VIII.II (2023): 291-306 Print.

OXFORD

    OXFORD : Ashraf, Hafiz Ahmad, Iqbal, Javed, and Anjum, Waseem (2023), "Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector", Global Economics Review, VIII (II), 291-306

TURABIAN

    TURABIAN : Ashraf, Hafiz Ahmad, Javed Iqbal, and Waseem Anjum. "Greening the Bottom Line: Investigating the Influence of Green Management Innovation on Firm Financial Performance in the Pakistani Manufacturing Sector." Global Economics Review VIII, no. II (2023): 291-306. https://doi.org/10.31703/ger.2023(VIII-II).22