http://dx.doi.org/10.31703/ger.2023(VIII-I).13
10.31703/ger.2023(VIII-I).13
Published : Mar 2023
The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19
This study explores consumer behavior towards digital inclusion in the banking system during Covid- 19. It examines the important factors that lead to Attitude towards internet and mobile banking (AIMB) and the Use of internet and mobile banking (UIMB). The study comprised 300 respondents, and a convenient sampling technique was used to collect the data: an online questionnaire. Using Spss software to test the hypothesis and relationship between the variables, Regression analysis was used to assess the gathered data quantitatively. The findings show that increase in the Perception of covid-19 effect (PCOV), Perceived utility of internet and mobile banking (PUIM), Ease of use internet and mobile banking (EUIM), Trust in banks (TB), Safety of internet and mobile banking (SIMB) and AIMB also increased. Simultaneously, it is observed that PUIM, TB, EUIM and SIMB have a positive influence on AIMB. Moreover, there was positive impact AIMB on the UIMB.
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Internet and Mobile Banking, Digitalization, Consumer behaviour, Retail Banking, Covid-19 Pandemic Outbreak
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(1) Sarmad Soomro
Research Scholar, Institute of Science Technology and Development, Mehran University of Engineering & Technology, Jamshoro, Sindh, Pakistan.
(2) Arifa Bano Talpur
Assistant Professor, Institute of science Technology and Development, Mehran University of Engineering & Technology, Jamshoro, Sindh, Pakistan.
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Cite this article
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APA : Soomro, S., & Talpur, A. B. (2023). The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19. Global Economics Review, VIII(I), 138-156. https://doi.org/10.31703/ger.2023(VIII-I).13
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CHICAGO : Soomro, Sarmad, and Arifa Bano Talpur. 2023. "The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19." Global Economics Review, VIII (I): 138-156 doi: 10.31703/ger.2023(VIII-I).13
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HARVARD : SOOMRO, S. & TALPUR, A. B. 2023. The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19. Global Economics Review, VIII, 138-156.
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MHRA : Soomro, Sarmad, and Arifa Bano Talpur. 2023. "The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19." Global Economics Review, VIII: 138-156
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MLA : Soomro, Sarmad, and Arifa Bano Talpur. "The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19." Global Economics Review, VIII.I (2023): 138-156 Print.
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OXFORD : Soomro, Sarmad and Talpur, Arifa Bano (2023), "The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19", Global Economics Review, VIII (I), 138-156
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TURABIAN : Soomro, Sarmad, and Arifa Bano Talpur. "The Consumer behaviour towards Digital Inclusion in Banking System during COVID-19." Global Economics Review VIII, no. I (2023): 138-156. https://doi.org/10.31703/ger.2023(VIII-I).13