ARTICLE

THE RELATIONSHIP OF SOCIAL INFLUENCE AND AWARENESS ON CUSTOMER INTENTION TO USE ISLAMIC BANKING THE MEDIATING ROLE OF ATTITUDE

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16 Pages : 194-205

http://dx.doi.org/10.31703/ger.2022(VII-I).16      10.31703/ger.2022(VII-I).16      Published : Mar 2022

The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude

Abstract

    The goal of this research is to explore the factors that affect customers' intention to adopt Islamic banking in Khyber Pakhtunkhwa (KP), and how attitude as a mediator plays a role in these factors. Based on the previous empirical research, we develop a model linking social influence as well as customer awareness and plan to use Islamic banking via attitude. In this cross-sectional study, a mix of the online and traditional methods of paper and pen survey approach was used. This gave us a total of 468 valid responses out of 700 questionnaires that were distributed. To test the proposed model, we used a partial least squares- structural equation model (PLS-SEM) with Smart PLS 3.2. The findings suggest that society has an effect and awareness influences customers' intention to use Islamic banking, and attitude is an important factor that shapes this intention. The study recommends that Islamic bank managers should focus on these factors to attract more customers. However, the study has limitations as it only includes a few factors and is limited to a specific geographical area of KP.

    Social Influence, Awareness, Attitude, Intention to use Islamic Banking

    (1) Hidayat Khan
    Ph.D. Scholar, Department of Management Sciences, Khushal Khan Khattak University, Karak, KP, Pakistan.
    (2) Faqir Sajjad Ul Hassan
    Assistant professor, Department of Management Sciences, Khushal Khan Khattak University, Karak, KP, Pakistan.
    (3) Kashif Saleem
    Assistant Professor, Qurtuba University, Dera Ismail Khan, KP, Pakistan.
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Cite this article

APA

    APA : Khan, H., Hassan, F. S. U., & Saleem, K. (2022). The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude. Global Economics Review, VII(I), 194-205. https://doi.org/10.31703/ger.2022(VII-I).16

CHICAGO

    CHICAGO : Khan, Hidayat, Faqir Sajjad Ul Hassan, and Kashif Saleem. 2022. "The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude." Global Economics Review, VII (I): 194-205 doi: 10.31703/ger.2022(VII-I).16

HARVARD

    HARVARD : KHAN, H., HASSAN, F. S. U. & SALEEM, K. 2022. The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude. Global Economics Review, VII, 194-205.

MHRA

    MHRA : Khan, Hidayat, Faqir Sajjad Ul Hassan, and Kashif Saleem. 2022. "The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude." Global Economics Review, VII: 194-205

MLA

    MLA : Khan, Hidayat, Faqir Sajjad Ul Hassan, and Kashif Saleem. "The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude." Global Economics Review, VII.I (2022): 194-205 Print.

OXFORD

    OXFORD : Khan, Hidayat, Hassan, Faqir Sajjad Ul, and Saleem, Kashif (2022), "The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude", Global Economics Review, VII (I), 194-205

TURABIAN

    TURABIAN : Khan, Hidayat, Faqir Sajjad Ul Hassan, and Kashif Saleem. "The Relationship of Social Influence and Awareness on Customer Intention to Use Islamic Banking: The Mediating Role of Attitude." Global Economics Review VII, no. I (2022): 194-205. https://doi.org/10.31703/ger.2022(VII-I).16