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THE ROLE OF MIDDLE MAN IN THE MARKETING OF AGRICULTURAL GOODS IN PAKISTAN A CASE STUDY OF DISTRICT SWAT

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05 Pages : 56-64

http://dx.doi.org/10.31703/ger.2023(VIII-III).05      10.31703/ger.2023(VIII-III).05      Published : Sep 2023

The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat

Abstract

    This study used primary data which is collected from 96 respondents through a well‐organized questionnaire from the different tehsils of district Swat. For the estimation of the results this study used ordinary least square regression with rebuts standard errors. The study's findings demonstrated a favourable correlation between the ith farmer's income and factors such as their qualifications, the size of their family, their job as a middleman, and their access to markets. Although there is a negative correlation between the output of wheat and rice and the income of the farmer, there is a positive correlation between the production of vegetables. According to this study, providing financial assistance to farmers should be the policy's main objective. The government ought to provide agricultural credits and subsidies to the farmers in the research region. This should provide knowledge, assistance, and agricultural inputs to the farmers.

    Middleman, Agricultural Goods, District Swat

    (1) Naeem Ullah
    Graduate (Business Administration), Department of Management Sciences, Abdul Wali Khan University, Mardan, KP, Pakistan.
    (2) Noor Hassan
    Lecturer, Department of Management Sciences, Abdul Wali Khan University, Mardan, KP, Pakistan.
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Cite this article

APA

    APA : Ullah, N., & Hassan, N. (2023). The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat. Global Economics Review, VIII(III), 56-64. https://doi.org/10.31703/ger.2023(VIII-III).05

CHICAGO

    CHICAGO : Ullah, Naeem, and Noor Hassan. 2023. "The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat." Global Economics Review, VIII (III): 56-64 doi: 10.31703/ger.2023(VIII-III).05

HARVARD

    HARVARD : ULLAH, N. & HASSAN, N. 2023. The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat. Global Economics Review, VIII, 56-64.

MHRA

    MHRA : Ullah, Naeem, and Noor Hassan. 2023. "The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat." Global Economics Review, VIII: 56-64

MLA

    MLA : Ullah, Naeem, and Noor Hassan. "The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat." Global Economics Review, VIII.III (2023): 56-64 Print.

OXFORD

    OXFORD : Ullah, Naeem and Hassan, Noor (2023), "The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat", Global Economics Review, VIII (III), 56-64

TURABIAN

    TURABIAN : Ullah, Naeem, and Noor Hassan. "The Role of Middle Man in the Marketing of Agricultural Goods in Pakistan: A Case Study of District Swat." Global Economics Review VIII, no. III (2023): 56-64. https://doi.org/10.31703/ger.2023(VIII-III).05