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POLIO ERADICATION MEDIA CAMPAIGN IN PAKISTAN KAP ANALYSIS IN PUNJAB

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04 Pages : 34-44

http://dx.doi.org/10.31703/ger.2020(V-III).04      10.31703/ger.2020(V-III).04      Published : Sep 2020

Polio Eradication Media Campaign in Pakistan: KAP Analysis in Punjab

Abstract

    The aim of this research is to go through the effects of media health campaigns on knowledge, attitude and practices regarding the disease of Polio in province Punjab. The data was collected from 500 respondents from 35 districts of Punjab. The quantitative findings of the study proved that media, particularly TV is the main source of health information in both urban and rural areas. The practice ratio is lesser as compared to the knowledge and attitude change. Many people shared knowledge with others but up to some extent and family and friends were preferred to share the knowledge with. Income and educational qualification of the respondents seem to have no effect of media health campaigns on knowledge, attitude and practice. Campaigns seemed to impart only knowledge but not bringing much change into attitude and practice.

    Polio, Health, Media, Awareness, Punjab

    (1) Irem Sultana
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Rao Shahid Mahmood Khan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Malik Adnan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Sultana, Irem, Rao Shahid Mahmood Khan, and Malik Adnan. 2020. "Polio Eradication Media Campaign in Pakistan: KAP Analysis in Punjab." Global Economics Review, V (III): 34-44 doi: 10.31703/ger.2020(V-III).04

HARVARD

    HARVARD : SULTANA, I., KHAN, R. S. M. & ADNAN, M. 2020. Polio Eradication Media Campaign in Pakistan: KAP Analysis in Punjab. Global Economics Review, V, 34-44.

MHRA

    MHRA : Sultana, Irem, Rao Shahid Mahmood Khan, and Malik Adnan. 2020. "Polio Eradication Media Campaign in Pakistan: KAP Analysis in Punjab." Global Economics Review, V: 34-44

MLA

    MLA : Sultana, Irem, Rao Shahid Mahmood Khan, and Malik Adnan. "Polio Eradication Media Campaign in Pakistan: KAP Analysis in Punjab." Global Economics Review, V.III (2020): 34-44 Print.

OXFORD

    OXFORD : Sultana, Irem, Khan, Rao Shahid Mahmood, and Adnan, Malik (2020), "Polio Eradication Media Campaign in Pakistan: KAP Analysis in Punjab", Global Economics Review, V (III), 34-44

TURABIAN

    TURABIAN : Sultana, Irem, Rao Shahid Mahmood Khan, and Malik Adnan. "Polio Eradication Media Campaign in Pakistan: KAP Analysis in Punjab." Global Economics Review V, no. III (2020): 34-44. https://doi.org/10.31703/ger.2020(V-III).04